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IASourceLink Blog

The CBGI Presents: Digital Marketing Webinar Series

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The Center for Business Growth and Innovation of the University of Northern Iowa presents a mini Digital Marketing Webinar Series this October and into November. The series will include four virtual sessions. Each session will include a live Q&A. Look forward to topics on building a brand using Facebook, Facebook Advertising for businesses, blogging as a marketing tool, and utilizing Instagram to gain exposure. We are excited to share insight on the power of digital marketing and the impact it can make on a business. Business owners, entrepreneurs, innovators, and startups are encouraged to attend these free webinars!

Create With Canva: Enhance Your Brand On Social Media

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When posting to social media, Canva can be a powerful tool to enhance your branded content and boost engagements. A study by OKDork and BuzzSumo analyzed 100 million articles and found that including an image with a post on Facebook more than tripled the amount of shares that post received, while on Twitter shares more than doubled. So, are you ready to start creating? Check out our tips for sprucing up your social.

How to Come up With a Business Idea

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Are you searching for a business idea? Having troubles organizing your thoughts? Consider these few excersises when searching for the perfect business idea. Learn how to use an ideation notepad and problem braindumb to filter your thoughts into ideas. Furthermore, learn about the Value Proposition Canvas and how this tool can help you springboard your business.

National Small Business Week

This week, we're celebrating National Small Business Week! Our economy depends on entrepreneurs. Here's how they're being recognized

Blogging for your Small Business

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Pondering blogging for your small business? Is a blog the right platform for my small business? Will a blog help to increase my sales or exposure? Consider these few ideas before you start!

Facebook Business: Do's and Don'ts

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Utilizing Facebook for business can be tough, but we're here to help. Check out our Do's and Don'ts for operating your Facebook Business page.

Join the Fall 2020 Venture School Cohort

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Calling all inventors, entrepreneurs, start-ups, small business owners, non-profits, and corporate innovative teams! Applications are open for the Fall 2020 Venture School Cohort. If you are looking to test a product, solidify a business model, or expand on an idea, this program provides a supportive and innovative environment to do so.

Meetings, Galore! How to Host Meetings That Don't Suck With Freakonomics Radio

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Were mastering the art of virtual meetings with the help of Stephen J. Dubner from Freakonomics Radio. Here's how you can too:

Become a Leader in your Organization

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One of the most crucial components of leadership is the ability to put yourself in someone else's shoes. The ability to understand how others work together. Creating an atmosphere that is inviting of all ideas will show that you care for others. Showing empathy will show others that you are passionate about not only the mission of the company but also your fellow co-workers and the market you serve. You do not need a prestigious degree in order to show empathy. Empathy can be achieved though just simply taking a step back from the situation. Look at the bigger picture and remember the reason why you are with this organization.

Marketing Your Small Business Using Facebook

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Facebook is becoming the go to way in order to learn about a business and what they do. Be sure that your small business has a healthy and mission focused brand on social media. Use Facebook to place your brand in front of the right people at the right time and in the right ways. With the use of Facebook marketing you can reach your audience in a personable and creative way. How can you get creative and take advantage of marketing through Facebook? Find a few tips below!

              
             

 

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